About

I help people and organizations understand AI — and how to apply it without losing what makes them themselves.

AI strategy, AI safety, creative empowerment, and the human side of all of it.

Jorge M. J. Żak explaining AI to a small workshop group

Fifteen years in technology — infrastructure, networks, risk and governance — taught me what happens when systems fail. Now I help people understand, secure and use AI well. No hype, no magic.

What I do

Strategist, educator, speaker, mentor.

  • AI strategy & adoption

    How people and teams adopt AI well — and what AI really does versus what the decks claim.

  • AI safety awareness

    AI vulnerabilities, deepfakes and fraud — explained so anyone can spot them.

  • Creativity & the human side of tech

    Creative tools, robotics, and how people actually adopt technology.

Where I've done it

Rooms, stages and teams.

  • Jorge with a quadruped robot at the Skills4Future Coca-Cola event

    Coca-Cola Company + Foundation

    Skills4Future

    Taught generative AI to people aged 16–26 as a real career skill.

    More about this
    Prompting, ChatGPT, Perplexity, Suno for music and image models. I keep returning to Coca-Cola to teach their teams creativity, automation, robotics, physical AI, the truth about prompting, the long-term risks of agent systems, and how marketing can work with agencies now.
  • Prompt engineering workshop slide at E. Wedel

    Marketing + R&D · est. 1851

    E. Wedel

    Dedicated AI training for the iconic Polish chocolate maker.

    More about this
    What AI is and how brand teams use it; how AI influencers are built; video with Sora, Runway and HeyGen; music with Suno and Udio; MCP, n8n and Zapier; a Microsoft Copilot deep dive they asked for, for internal adoption; and safety, legal exposure and what a regulated brand can accept.
  • Jorge speaking at Confidence Conference 2025 with a deepfake demo behind him

    2025 · C-level security track

    Confidence Conference

    Deepfakes: how attackers use generative AI for scams and fraud.

    More about this
    The threat landscape, and the playbook for detection, response and resilience.
  • Jorge speaking into a microphone on the Women in Tech Summit panel

    June 2026 · Panel

    Women in Tech Warsaw

    Unconscious bias in AI — why inclusive language and design matter.

  • Foundations workshop slide on the history of AI

    Ongoing

    Workshops & mentoring

    AI vulnerabilities, prompt engineering, and AI in daily life.

    More about this
    Prompt engineering at introductory and advanced levels. I also mentor leaders on AI: what they need to know, how to adopt it without freezing it, and the risks worth understanding early.

On shows & podcasts

Talking AI beyond the conference room.

Long-form conversations where there's time to go deeper — jobs, deepfakes, loneliness, and what AI means for our kids.

Most people speaking about AI come from one of these worlds. I work in all of them at once.

That's the work.

Where I've done this work

Workshops, stages, and rooms where the real conversation happens.

Tap or click any photo to enlarge.

Women in Tech Summit · Warsaw, June 2026
Confidence Conference · 2025
E. Wedel · Marketing + R&D
E. Wedel · Marketing + R&D
E. Wedel · Marketing + R&D
Skills4Future · Coca-Cola Company + Foundation
Skills4Future · Coca-Cola Company + Foundation
Skills4Future · Coca-Cola Company + Foundation
AI Foundations · Workshop
Hands-on session
Women in Tech Summit · Warsaw, June 2026

Work with me

Two ways to start.